Path to market options for Growing Pharma companies
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“IDEA created the single strongest brand identity I have ever seen in Pharma”

Innovation.
It means being creative with what a product can be.

Exploring more. Asking bigger questions.

Thinking a bit differently. So the resulting product profile is the right product profile, not just the first thought.

FIVE-X is the new standard for path to market options. It’s a way of working that ensures teams stay curious throughout the process to keep alternatives alive.

Fastest path to market

Fastest isn’t always best, but it should always be an option. At any given time, what is the fastest route to market?

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Index Patient = Precision

Precision medicine. Also known as the perfect patient approach. If you only got paid if the drug worked, which path would you choose?

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Value at any time

You’ve explored fastest. Now consider the lowest cost path to market at any given time.

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Expected Pathways

Fastest isn’t always best, but it should always be an option. At any given time, what is the fastest route to market?

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Unexpected pathways

Think a bit differently. Pursue the path least trodden to conjure up something no one would ever expect.

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FIVE-X is distilled from 10 years of insights into pharmaceutical innovation, delivering asymmetric advantage and meaningfully different path to market choices. It allows you to assess the risks and rewards of each. To explore possibility and probability.

Only then can you make a truly informed decision on the best possible path. With FIVE-X, you gain advantage from your decision making not just your product.

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